One of the key stakeholders in this process is institutional support. Elena Ceca, fourth-generation family member and current manager of Tonelería Murúa, emphasizes that “maintaining open and fluid communication with institutions is essential, allowing us to share our concerns, projects, and suggestions with the goal of continued growth.”
The Opportunity of the 125th Anniversary
Elena Ceca acknowledges that the event held last November was clear evidence of the importance of institutional support for a company like Tonelería Murúa. She expresses her gratitude, saying, “I would like to thank once again the authorities who attended our anniversary celebration, as it is very important for us to feel so supported.”
The Strength of Collaboration
Elena Ceca also acknowledged the support and willingness shown by the Federation of Businesses of La Rioja (FER) towards Tonelería Murúa. In turn, the FER expressed their appreciation, stating they are “very proud to have a company with the tradition, strength, and history of Tonelería Murúa as a member.”
At that event, the President of the Government of La Rioja, Gonzalo Capellán, who demonstrated regional support with his presence, also took the opportunity to highlight the 125-year legacy of Tonelería Murúa: “Tonelería Murúa is a great example of the spirit of Rioja’s businesses—family-oriented, with the ability to innovate and anticipate circumstances, remaining competitive, and making quality their hallmark.”
The Strength of Collaboration
Elena Ceca also acknowledged the support and willingness shown by the Federation of Businesses of La Rioja (FER) towards Tonelería Murúa. In turn, the FER expressed their appreciation, stating they are “very proud to have a company with the tradition, strength, and history of Tonelería Murúa as a member.”
Joint Effort
The FER has also recognized Tonelería Murúa’s strong commitment to associationism and its significant contributions to collective business efforts. This dedication extends beyond FER itself.
In addition to being a proud member of the Federation of Businesses of La Rioja, Tonelería Murúa is part of the Rioja Association of Family Businesses (AREF) and the Association of the Wine Auxiliary Industry of Rioja (Aux Rioja). It is also a member of the Wine Technology Platform and belongs to the Club of Centenary Companies of La Rioja.
These affiliations reinforce the importance of seeking support among industry peers and institutional partners, who play a key role in creating development opportunities for companies with the heritage and expertise of Tonelería Murúa.
